Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Saturday, February 18, 2006

Rumsfeld on Innovative Communications: Media Orchard has already pointed out the central problem with Donald Rumsfeld’s speech on the need for new approaches to public affairs, and I don’t have much to add.

Rumsfeld is unhappy, it seems, that media reports exposed the military’s “innovative” attempts to corrupt the media in Iraq. “The conclusion is drawn that there is no tolerance for innovation, much less any human error that could conceivably be seized upon by a press that seems to demand perfection from the government, but does not apply the same standard to the enemy or even sometimes to themselves,” he said.
There are some “innovations” for which we should have no tolerance. This is one of them.


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