Berlin: Richard Edelman returns from Berlin and has some interesting thoughts to share. I visited the city for the first time last year, and liked it so much we will be holding our second European SABRE Awards dinner there in May. It's an amazing city, extraordinarily cosmopolitan, uniquely bohemian, and potentially a great center of creativity for the whole of Europe. The World Cup (that's soccer, for my U.S. readers) presents a major opportunity for the city to define itself, as Richard says, but the biggest potential for growth is as a bridge between western Europe and the emerging markets of the East.