Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Friday, March 03, 2006

Consumers Offer Marketing Advice to GM: When General Motors vice chairman Bob Lutz blogged recently that the "this question of how do we increase awareness, improve our image and enhance public opinion of our cars and trucks... is weighing on everyone's mind in this company, from the plant floors to the boardroom," he received 235 responses from consumers with marketing advice for the company, according to this article at TechNewsWorld.

I'm not sure how useful the advice itself was but the process of getting consumers involved has tremendous value in itself. General Motors continues to demonstrate that it gets this stuff better than most Fortune 500 companies.

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