Murdoch Sees Power Shift: Is Rupert Murdoch the Richard Edelman of the mainstream media? Murdoch has been the most outspoken of the old-line media barons on the rise of the blogosphere, and in a recent speech to an organization called (no joke) the Worshipful Company of Stationers and Newspaper Makers he hailed the arrival of what he called “the second great age of discovery.”

According to The Guardian, “he evangelized about a digital future that would put that power in the hands of those already launching a blog every second, sharing photos and music online and downloading television programmes on demand.”

Says Murdoch: "A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it.”