Rumsfeldian Journalism: Donald Rumsfeld has been extremely critical of the U.S. media’s coverage of the civil war in Iraq. Those who would like to see what the Defense Secretary’s idea of appropriate coverage looks like can check out the “news” stories written and placed on his behalf by advertising agency The Lincoln Group.

The U.K.’s Independent newspaper offers some samples of the Lincoln Group’s work, including this fair and balanced effort: “With the people's approval of the constitution, Iraq is well on its way to forming a permanent government. Meanwhile, the underhanded forces of al-Qa'ida remain bent on halting progress and inciting civil war. The honest citizens of Iraq, however, need not fear these criminals and terrorists. The brave warriors of the Iraqi Security Forces are hard at work stopping al-Qa'ida's attacks before they occur.”

As the paper points out, that story appeared the day after the discovery of the bodies of nine Iraqi border guards, shot dead by insurgents.