Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Thursday, June 22, 2006

From CSR to PR: Ethical Corporation magazine takes a quick and slightly superficial look at the success (or otherwise) of individuals from the activist world who have made the jump to the PR business, usually working in CSR practices.

Often accused of being “poachers turned gatekeepers,” these individuals have enjoyed mixed success, the magazine concludes, pointing out that Bennett Freeman—hired by Burson-Marsteller a couple of years ago—recently left to join social investing powerhouse Calvert. But it also profiles Brendan May, who appears to have found a happy home at Weber Shandwick.

The conclusion: “For PR consultants to retain their corporate social responsibility consulting credibility, with other clients and client audiences, they must reserve the right to refuse work with recalcitrant companies…. A responsible PR person should demand one condition from their client: that they have a willingness to engage, and are prepared to change as a result.”

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