Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Monday, June 12, 2006

Still Not Quite the "World" Cup: I know the big U.S. multinationals have become more global in their outlook, but they’re obviously not quite there yet. My evidence: I am attending a meeting of Edelman’s European leadership team in Washington, D.C., that runs the entire morning of June 23.

What’s wrong with that, you ask? Or you do if you’re American. If you live anywhere in the rest of the world you’ll understand. The Ukraine vs. Tunisia and Spain vs. Saudi Arabia games both kick off at 10am eastern time. It’s bad enough having to choose one over the other, but to miss both!!!

Can you imagine a U.S. company scheduling something like this during the Super Bowl?

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