Still Not Quite the "World" Cup: I know the big U.S. multinationals have become more global in their outlook, but they’re obviously not quite there yet. My evidence: I am attending a meeting of Edelman’s European leadership team in Washington, D.C., that runs the entire morning of June 23.

What’s wrong with that, you ask? Or you do if you’re American. If you live anywhere in the rest of the world you’ll understand. The Ukraine vs. Tunisia and Spain vs. Saudi Arabia games both kick off at 10am eastern time. It’s bad enough having to choose one over the other, but to miss both!!!

Can you imagine a U.S. company scheduling something like this during the Super Bowl?