Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Tuesday, June 13, 2006

Scoble Moves On: Blogging4Business has a couple of posts on the departure of Robert Scoble—perhaps the first superstar business blogger—from Microsoft. I am a huge admirer of Scoble’s work: there’s a case to be made that he was Microsoft’s best public relations man (and that’s no insult to the great work done by Waggener Edstrom, Edelman and others); and his book Naked Conversations is the best to date on this whole phenomenon.

Interestingly, Scoble in his blog pays tribute to his own PR guy, Chris Coulter. “He has gotten me and Microsoft in more stories than any other single human being that I know about. How did he do that? Emailed his list of hundreds of journalists and gave them both snarky stuff and real news to write about.” And to Fran Shaw, the Microsoft guru at Wagg Ed. “While those on the outside might think he's just a typical flack I've gotten to know Frank over the years and he's the first guy I'll call if there's a story breaking about Microsoft. Why? Cause he knows everyone.”


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