Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Friday, January 20, 2006

Sub Standard: Subway pitchman Jared Fogle says Nintendo was the primary reason for the weight gain that preceded his now famous 200 lb weight loss. Which makes me wonder why he's picking on McDonald's and the other "burger joints" in his current campaign.

That's not an entirely frivolous question. Jared worked in his early ads because he seemed authentic, talking about the way Subway helped him slim down. But now the company has him in attack mode, sneering at people who haven't joined the sandwich cult. Where once he seemed natural, he now sounds scripted and false. He's no longer an ordinary guy telling his own compelling story; he's just another paid spokesman saying whatever words the company puts in his mouth.

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