Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Thursday, January 26, 2006

Walk, Don't Run...: To David Maister's website, where he is giving away podcasts of the lessons he's learned over more than 20 years of teaching about and consulting with professional service firm management. David is author of some (most?) of the best books on the topic, including Managing the Professional Service Firm (1993), True Professionalism (1997), and Practice What You Preach (2001).

The four podcasts available for free focus on Understanding Relationships and Transactions: The rewards of building trusting relationships with clients as opposed to taking a transactional view of marketing; Business Development: The five groups of activities needed for a balanced approach to building a business; Listening to Clients: How you can gain a sharper competitive edge by being better at understanding how clients think - simply by asking them to talk to you; and Great Service: The tools, tips and tactics that create excellent client service and will lead to return business and new clients.

1 Comments:

  • At 11:19 AM, Blogger Landante said…

    After listening to only a third of Maister's first podcast this morning, I can't wait to get through all fourteen.

     

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