Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Tuesday, February 07, 2006

Declining Fortunes: Christopher Hannegan mines the Fortune 100 Best Companies to Work For list for interesting trend data.

At 2:49 PM, Anonymous said…

Paul, I have been doing a lot of research into (successfully) measuring PR campaigns, particularly political and policy campaigns. Started my own firm in DC with a brand new approach. thought you might be interested. www.thenixgroupdc.com.

too often, I think, the big firms care only about billing and not about results. their rhetoric about "results" sounds good- i have worked for a couple- but it is not the reality. And a lot of the prinicpals within agencies do not have an appreciation for research. Research is the key to measurement.
Kevin Nix
At 5:45 PM, Paul A. Holmes said…

Looks interesting, Kevin (and I'm a big Media Matters fan too). I'm working my way around the big agencies right now for my annual Report Card, and some are doing some very exciting things in research and measurement -- moving from "how did we do" (analytic) to "what should we do" (diagnostic) and even "this is what whatever we do will achieve" (predictive). I will be working on a special report on this later in the year, and I'd love to pick your brain.