Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Wednesday, April 19, 2006

Advertising is Dead: The definitive proof that advertising as a medium has no future can be found in this story (assuming it's not a parody), which suggests that Philips has developed a device that would prevent people from changing the channel during commercial breaks.

We are officially one small step away from strapping people into their chairs and forcing their eyelids open, Clockwork Orange style, in a last desperate attempt to keep advertising relevant.

1 Comments:

  • At 5:19 PM, Blogger Andrew said…

    There’s a scenario where there are two different subscription fees for getting TV programming. A higher fee for shows with ads removed; a lower fee for shows with ads included. In the latter model, this kind of technology would be necessary to enforce the “contract” between programmer and viewer of being exposed to ads. Crazy but true!

     

Post a Comment

Links to this post:

Create a Link

<< Home