Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Monday, May 29, 2006

On the Move: Leslie Gaines-Ross, who recently made the move from Burson-Marsteller to become chief reputation strategist at Weber Shandwick, has launched a new blog there. Reputationxchange bears a strong resemblance to her old blog, with a focus on CEO reputation issues: "An Exchange (like the New York Stock Exchange or London Stock Exchange) is a market where securities, options, futures or commodities can be bought and sold. In my world, reputation is its own form of currency. An organization, leader, company or country trades its reputation on the open market for the best talent, partners and investors that it can attract. The entity also uses its reputation to bolster its standing and win support in times of crisis or uncertainty."

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