See the Funny Side: When you make a public relations faux pas like this one, the best thing to do is laugh at yourself. Unfortunately, that’s not something the folks at Greenpeace are capable of.

The group mistakenly sent out a fact sheet that was still waiting for some vital information: “In the twenty years since the Chernobyl tragedy, the world’s worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE].”

Confronted with the error, the Greenpeace spokesman who issued the memo sputtered that “given the seriousness of the issue at hand, I don't even think it's funny.”

Come on… it is just a little bit funny.