The First Blogger: Some of the questions that follow Esther's panel, which also features Ogilvy PR's Asia boss Chris Graves and Ajit Balakrishnan, CEO of India's Rediff.com, reveal a deep discomfort with the anarchic nature of the Internet.

One -- very persistent -- questioner wants to know what to do when an Internet site includes false and defamatory information. How do you wipe disinformation from the web? Answer: you can't. But you can counter it with accurate information.

Another questioner wants to know why she and her clients should pay attention to a 14 year old blogger with no credibility. But a quick exchange with the panel suggests that the blogger has credibility -- at least with his or her audience -- but lacks authority, in the traditional sense. The fact that the individual is 14, has no formal training, and doesn't behave like a journalist seems really troubling.

All the panelists are trying to explain that credibility no longer comes from traditional authority, but from having an authentic voice and a point of view that others find compelling. But the fact that the blogger is a teenager seems to be a sticking point. And it's at this point that Balakrishnan makes a killer point.

"Anne Frank was a teenager during the Second World War, and she was one of the most powerful voices of her era," he says. "Anne Frank wrote a blog."