Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Thursday, January 04, 2007

Sound-Bite Science: There’s a lot of nonsense in the world, and a good amount is spouted by celebrities (not as much as by politicians, activists, corporations or journalists, but still…) so a new initiative by the U.K.-based Sense About Science is to be applauded.

The group has listed statements made by stars on topics such as organic food, pesticides and ways to avoid cancer, and supplemented the celebrity advice with actual scientific information. It says it will offer a helpline for celebrities so they can check their facts before going public—something that should prevent both embarrassment and misinformation.

“There is a real problem when people present things as though they are scientifically grounded,” says the group’s director. “There is always going to be a fair bit of nonsense around, and particularly with the big interest in lifestyle. We are saying, ‘Before you go public, check your facts.’ All it takes is a phone call to us.”

It would be nice to see something similar in the States.

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