How Steve Jobs Puts on a Show: According to The Guardian: "If the chief executive of Cadbury-Schweppes speaks at a conference, or Nike's boss introduces a new kind of trainer, you might expect to see it covered in specialist magazines, then quickly forgotten. But on Tuesday a chief executive will stand up and announce something, and within minutes it will be scrutinised across the web and on stockbrokers' computers. It will be in newspapers. They'll talk about it for months."

This article by Mike Evangelist makes it clear what goes into making a Steve Jobs show such a hit.