Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Friday, January 13, 2006

Tech's Back: A San Francisco Business Times article suggests that technology PR is making a healthy comeback in the Bay Area: "New technology-focused PR offices are popping up around the Bay Area as existing ones expand -- and all are hiring, hiring, hiring." (Let's hope they can avoid the hubris that accompanied the last PR boom.)

One interesting aspect of the article: it focuses primarily on boutique and specialist firms. Racepoint, Flash Point, Text 100, Allison & Partners are all spotlighted, but there's no mention of the Bursons, Edelmans, and Weber Shandwicks of the world. Is that ommission a reflection of the reality of the new boom (entrepreneurial clients are looking for entrepreneurial agencies) or of the writer's slant?

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