Tech's Back: A San Francisco Business Times article suggests that technology PR is making a healthy comeback in the Bay Area: "New technology-focused PR offices are popping up around the Bay Area as existing ones expand -- and all are hiring, hiring, hiring." (Let's hope they can avoid the hubris that accompanied the last PR boom.)

One interesting aspect of the article: it focuses primarily on boutique and specialist firms. Racepoint, Flash Point, Text 100, Allison & Partners are all spotlighted, but there's no mention of the Bursons, Edelmans, and Weber Shandwicks of the world. Is that ommission a reflection of the reality of the new boom (entrepreneurial clients are looking for entrepreneurial agencies) or of the writer's slant?