Welcome...: Mike Swenson, who runs Barkley & Evergreen in Kansas City, has started a blog. Mike's firm has quietly built a very nice reputation in the cause marketing world, so expect quite a focus on that growing niche. I like his idea about taking some of the money you might ordinarily spend on Super Bowl advertising, donating it to a worthy cause, and then using an ad to promote that cause. Why not? Dove used the Super Bowl this year to announce a cause related addition to its "Real Women" campaign, and I thought it really cut through what was otherwise an excrutiatingly mediocre mass of ads.