Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Thursday, April 27, 2006

Look, I Resisted the “Snow Job” Headline: Fox News reporter Tony Snow will take over as White House press spokesman from Scott McClellan.

George Stephanopoulus thinks it’s a good move: “The fact that Tony has criticized the President in print helps Bush much more than it hurts him. Proves he’s reached beyond the Austin circle for some independent advice. Snow doesn’t just tolerate his former colleagues in the press corps; he likes them. He’s smart but not overbearing and speaks with style and a smile.”

Andrew Sullivan’s not so sure: “What Bush needs to do is bring in actual senior staff people who understand and want to reverse his profligate fiscal policy, his incoherent energy policy, and his shambolic war-management. What Bush has—typically—done is get a spokesman, who doesn’t set policy, to appeal to alienated conservatives. It is literal window-dressing.”

2 Comments:

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  • At 9:52 AM, Blogger Katie Delahaye Paine said…

    The big question is, how will anyone know that he's more successful than Scott McClellan? Okay, so that might not be a big challenge, but since no is providing any measureable goals for this guy, or anyway to measure his success or failure what's to prevent Bolton from replacing him in six months when the approval numbers are still dropping? Not that ever happens in corporate PR :)

     

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