A Brit CEO Blogs: The Financial Times reports on plans by John Petter, chief executive of U.K. telecoms giant BT, to start his own blog, apparently in response to a similar move by a smaller rival, and repeats one of the most common misconceptions about blogging: “It can also be a risky strategy—if uncensored comments are allowed—that gives individual employees and customers a new level of influence over a brand.”

Blogging doesn’t give employees and customers more control, of course; it simply makes it far more difficult for a company to ignore the influence those stakeholders have. Still, kudos to Petter for taking the initiative, and to the FT for a taking a serious look at the topic.