Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Sunday, July 16, 2006

Burberry Blues: If you thought Cristal had problems, spare a thought for British company Burberry, which has been adopted by the “chav” population of the U.K. as its emblematic brand. According to this Slate article, “In the United States, some brands have experienced spectacular growth after being adopted by people on the fringes of polite society (see Timberland and hip-hop). But it doesn’t quite work that way in Britain. The Financial Times noted that ‘wearing the brand became cause for exclusion from pubs, clubs and football grounds because it had become the uniform of troublemakers.’”

Things have gotten so bad, apparently, that Burberry has been forced to open stores in the Midwestern United States and market itself to middle America. Oh the indignity.

1 Comments:

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