Street Fighting Man: You can’t read Los Angeles Magazine’s profile of crisis public relations guru Mike Sitrick online, but you can read major excerpts via L.A. Observed.

One standout quote from Seth Lubove, the Los Angeles bureau chief of Bloomberg News Service, “Mike thinks of himself as a brawler. He’s the Jew with a chip on his shoulder. Whenever he goes up against a news organization, he sees himself taking on the goyim. He’s vicious, and he’s proud of it. He’s not literally a leg breaker, but metaphorically, sure.” In that quote, and many others, respect for the Sitrick approach—he doesn’t fawn over reporters like most of his counterparts—is evident, and suggests that a little more toughness wouldn’t hurt the profession at all.