Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Wednesday, February 08, 2006

Welcome...: Mike Swenson, who runs Barkley & Evergreen in Kansas City, has started a blog. Mike's firm has quietly built a very nice reputation in the cause marketing world, so expect quite a focus on that growing niche. I like his idea about taking some of the money you might ordinarily spend on Super Bowl advertising, donating it to a worthy cause, and then using an ad to promote that cause. Why not? Dove used the Super Bowl this year to announce a cause related addition to its "Real Women" campaign, and I thought it really cut through what was otherwise an excrutiatingly mediocre mass of ads.


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