A (Brief) Disruption in the Force: Silicon Valley Watcher Tom Foremski predicts doom and "disruption" for the public relations industry in a post that appears to equate PR with media relations -- mainstream media relations, in fact -- and to assume that its exclusive purpose is to drive sales. Richard Edelman responds point-by-point. I have nothing to add, except to say that the mainstream media experienced disruption because they conspicuously failed to adapt to a rapidly changing environment; PR firms -- even big mainstream PR firms -- are adapting at just about the right pace, which is to say that most are just slightly ahead of their clients in embracing new media. (ADD: Steve Rubel, who posts so fast I can't keep up, makes exactly the same point here.)