Rumors Run Rampant: Ernie Landante uses the West Virginia mine disaster as an excuse to revisit an article by Helio Fred Garcia that proposes a scientific approach to rumor management. According to Garcia--who sometimes seems to me to be too smart for his chosen business--"there's a formula that describes how rumors work and that provides a very useful tool for understanding how to kill false rumors and how to diminish the damage caused by true or partially true rumors."