Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Thursday, February 01, 2007

Guerrilla Marketers Mistaken for Real Guerrillas: Doubtless, many column inches will be devoted to the foolishness of the Turner Broadcasting System “public relations” people whose guerrilla marketing campaign on behalf of the Adult Swim cartoon show Aqua Teen Hunger Force led to bomb scares in Boston on Wednesday. And doubtless there will be those who take some satisfaction in the brief arrest of two men. Certainly, Turner was quick to issue an apology.

But I’m inclined to agree with Time’s James Poniewozik, author of the best television blog on the Internet, when he writes that the marketers’ real mistake was “what's the nice way of saying this?--overestimating the intelligence of the homeland-security apparatus.”