Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Tuesday, February 06, 2007

Gay-Bashing SuperBowl Ads, An American Tradition: I don’t know why the gay community is so upset about this Snickers SuperBowl ad and accompanying website. It doesn’t actively promote violence against homosexuals; it merely suggests that (a) revulsion is a natural reaction to anything gay; (b) violence is an appropriate response; and (c) that the revulsion and the violence are both highly amusing. What’s the problem?

UPDATE: The site is now down, and Masterfoods says the ads won’t run again. But for those unsure what all the fuss is about, the ad showed two mechanics eating the same Snickers bar until their lips accidentally touch, whereupon--in one of the alternate endings features on the Snickers site--they proceed to beat each other senseless with wrenches and other profoundly masculine objects.